Fujifilm has been at the forefront of photography since 1934, starting as Japan's answer to Kodak and growing into one of the most respected names in imaging.
Film Heritage Fujifilm still manufactures some of the best colour and black & white film stocks available today. While competitors abandoned film, Fuji doubled down - their Velvia slide film is legendary among landscape photographers, and their consumer stocks like Superia and C200 remain affordable everyday options.
Digital Excellence Their digital cameras, particularly the X-Series mirrorless line, have earned a cult following for their retro design, excellent build quality, and outstanding colour science derived from decades of film expertise. Fuji's film simulations let you shoot digital with classic film looks baked in.
Load in Subdued Light
Always load and unload film in shade or indoors - never in direct sunlight. Even a few seconds of bright light can fog the edges of your film. If outdoors, use your body to create shade over the camera while loading.
Avoid Temperature Extremes
Don't shoot film immediately after it's been very cold or very hot. Let it stabilize to ambient temperature first, or you may experience:
- Brittle film that tears or jams
- Inconsistent development
- Base fog or colour shifts
Never Leave Film in Hot Cars
Heat is film's worst enemy. A car interior can reach 50-70°C in summer, which:
- Accelerates aging dramatically
- Causes colour shifts and fogging
- Can make film unusable in just a few hours
- Effects worsen with each exposure to heat
Even "fresh" film left in a hot car for an afternoon can look expired.
Cool & Dry is Key
Store your film in a cool, dry place away from direct sunlight. A cupboard or drawer works fine for film you'll use within 6 months. Ideal storage temperature is below 21°C with low humidity.
Long-Term Cold Storage
For extended storage (6+ months), keep film in your fridge (4-7°C) or freezer (-18°C). Store film in sealed plastic bags or containers to prevent moisture damage. Film can last years beyond its expiry date when frozen properly.
Defrosting is Essential
Before use, film MUST be brought to room temperature while still sealed. This prevents condensation forming on the film emulsion. Allow:
- Fridge-stored film: 1-2 hours to warm up
- Frozen film: 3-4 hours minimum (overnight is safest)
Hand Inspection is Best
X-ray scanners can fog film, especially:
- ISO 800 and above (most vulnerable)
- Film that passes through multiple scanners
- CT scanners (now common at many airports) - these are particularly damaging
What to Do:
- Request hand inspection at security (arrive early)
- Keep film in clear bags for easy inspection
- Remove film from boxes/canisters if requested
- Never pack film in checked luggage (those scanners are much stronger)
ISO 400 and below can usually handle 1-2 scans from older X-ray machines, but CT scanners can damage any film speed. Kodak and other manufacturers recommend hand checks for all film through CT scanners.
Already Exposed Film
Exposed film is even more vulnerable - get it processed ASAP and avoid additional scanner passes if possible.
No Returns on Film
Due to the nature of film as a consumable product, we cannot accept returns or exchanges on 35mm, 110, 120, or any other film formats once sold.
Why?
We can't verify how film has been stored or handled after it leaves our shop. Film is sensitive to heat, humidity, light, and X-rays - factors outside our control once you've purchased it. Even brief exposure to a hot car or improper storage can affect results, and we have no way to determine whether issues are due to the film itself or post-purchase conditions.
Defective or Damaged Product
If your film arrives damaged (crushed canister, torn packaging, etc.) or is clearly defective straight out of the box, let us know immediately. We'll work with you to sort it out - but we'll need to assess it before it's been loaded or exposed.